Best, Periodt. expands CVS presence with organic pads and liners

Best, Periodt. is adding organic, biodegradable pads and her-shaped panty liners to 1,437 CVS stores nationwide starting June 12, expanding beyond its menstrual cups already sold in nearly 6,000 CVS locations. The rollout comes ahead of Fibroid Awareness Month and underscores the brand’s focus on period care designed for heavy, painful and underserved menstrual experiences.

Why it matters: - Best, Periodt. is moving deeper into mainstream retail with products aimed at period care gaps that many mass-market brands still miss. - The launch gives CVS shoppers a new option for organic, biodegradable pads and liners designed for heavier, changing flows. - The timing lines up with Fibroid Awareness Month, which could boost attention around underdiagnosed menstrual health issues.

What happened: - Best, Periodt. announced two new products at 1,437 CVS stores nationwide, including 35 stores in Hawaii. - The new items are the brand’s first organic, biodegradable pads and her-shaped panty liners at CVS. - The products go on sale June 12, 2026. - Best, Periodt. already sells menstrual cups in nearly 6,000 CVS locations across the United States.

The details: - The pads come in a multi-absorbency multipack with heavy, regular and light protection in one box. - The brand built the pack around the idea that menstrual flow changes day to day. - Both the pads and liners use an organic top sheet and a pure cotton core. - The products are third-party tested and free of titanium dioxide, lead, dyes, chlorine and other listed additives. - The panty liners use a wider shape designed to provide full coverage where many liners taper. - Best, Periodt. says the liners offer 10ml of absorbency, compared with a category standard of 5ml. - Both products are biodegradable and include a transparent ingredients list. - The new SKUs are available at More information.

Between the lines: - Founder Gayneté Jones launched the products after undergoing surgery to remove 54 uterine fibroids, a personal experience that shaped the brand’s product focus. - Jones has said the launch reflects a push to make period care more aligned with heavy, painful and underserved menstrual experiences. - The CVS expansion also suggests the retailer sees continued demand for cleaner, more specialized menstrual products. - The brand’s positioning blends sustainability with design differentiation, not just functional absorbency.

What’s next: - Best, Periodt. will use the CVS expansion as a bigger platform for its pads and liners heading into Fibroid Awareness Month. - The company is likely to keep building around products for consumers who want toxin-free and biodegradable options. - The broader partnership with CVS now gives Best, Periodt. a wider national footprint for future category growth.

The bottom line: - Best, Periodt. is turning a niche menstrual care mission into a broader retail presence, with CVS now carrying more of the brand’s lineup nationwide.